Congrats! You’re engaged!
It’s the beginning of a whole new journey filled with fun, love, lots of new decisions and unavoidably MONEY, a lot of MONEY!
As the owner of the “All Sapphires” family company for the past 10 years, and also an internet marketing expert, I’ve helped and advised a lot of newly engaged friends, family, and costumers who were searching for the perfect engagement ring at a reasonable price. One major thing I’ve noticed is that people lack basic knowledge when it comes to gemstones and to precise marketing. Unfortunately, they get lost in endless options the web provides that in the end cost much more or leaves the poor lad high and dry in the worst case.
So no worries – I decided to sum up my 4 key points for saving $500 (and more) on the perfect engagement ring. Let’s start!
1# BUY VIA INTERNET:
The times are changing and what was the traditional and safest way to buy a ring is nowadays considered expensive and inefficient.
OH Yeah – I’m talking about going physically (with your legs) to any big or small jewelry store and purchasing a ring. Even the biggest well-known brand you can think of already knows the costs and expenses that are involved in keeping a business on its two feet. This includes paying rent and bills on the shop, importing the stones, paying the goldsmith and the designer of the ring. And you mustn’t forget to pay salaries for the salespersons who sell you the ring… All of this reflects the final price of your dream and a ring can cost hundreds and even thousands of dollars! The second option that lies in front of you is turning on your computer and going on the web. The advantage in buying at an online shop is the rent-free option (don’t get me wrong, they pay for maintaining the website but it’s not nearly as much) and the small number of employees they need. Don’t take my word for it, just run a quick search on the internet for “sapphire engagement ring” and compare it with the offer you get in your closest jewelry shop on a similar product. There is no way around it, they just can’t compete.
#2 USE ETSY:
So the next key point is kind of connected to #1. For those of you, who don’t know ETSY, let me introduce you. ETSY is a buying platform for all kinds of artists, shops, and companies that sell their goods and pay a standard commission in return. The website has fun and attractive colors and it’s easy to navigate. But what’s really cool about it is that you can read written reviews of happy and not so happy costumers. It also allows you to see how many sales the shop owner has (which tells you a lot about the success of the shop). That lets the average Joe check the store reputation for himself and turns buying online into a safe experience after all. Also and most importantly you can easily contact the shop owner with any question or request for a custom order at any time of the day.
#3 FIND THE SOURCE:
Here I’m talking about common sense. Let me explain, if you cut the middle man– you PAY LESS. That is as simple as it gets. Now I can proudly state that what I love in my line of work and especially in my company is that we live and breathe sapphires, L-I-T-E-R-A-L-L-Y!
My family has lived in Sri Lanka for almost twelve years. This beautiful and tropical country is known for its rich collection of sapphires, and our favorite peach and Padparadscha sapphires. So in “All Sapphires” case we buy straight from the source which allows us to sell our gemstones and rings at lower prices compared to big companies.
#4 SIZE DOES MATTER:
The biggest advantage of being a small family company is that we CARE! I know it’s so cliché but hey that’s the truth. “All Sapphires” is involved from A-Z in preparing your perfect ring. We pick the special, one-of-a-kind sapphire straight from the mine, design the ring through a 3-dimensional computer program or handmade modeling without any extra cost (something I grantee you won’t find in many other jewelry companies), polish and set the sapphires, and finally pack and ship with great love to your sweetheart. Through all of the process we stay connected to you via mail and most important we can allow ourselves and you to save up to hundreds of dollars just because we can!
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